To differentiate and launch a 1.2 million sq. ft. mall attached to a township that is located opposite another mall attached to
- A thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with personal interactions, leading to critical insights and service-level ideas.
- Thanks to the presence of large, international brands and novel shopping themes, Amanora Mall was uniquely positioned as a food, fashion and entertainment hub promising a rich, global experience and the largest in Pune at the time of launch.
- We also ideated numerous on-site events, conceptualised promotional ideas and created several topical campaigns across multiple media channels.