Brand strategy forms the core of any brand building endeavour. At Seagull Advertising, we offer robust brand strategy consulting services to our clients. Being a respected creative brand strategy agency, we adopt the role of a brand partner to get into the roots of your brand.
For any long-term brand strategy, there must be a clearly defined objective and budget. As a part of our brand strategy services solution, we define a S.M.A.R.T. (Specific – Measurable – Achievable – Reviewable – Timebound) objective and an Allowable Cost in partnership with the client's team. With a solid objective, budget and plan in place, Seagull brand strategy firm is then geared to help your brand achieve its well-defined goals, with greater efficiency and accuracy.
We're known to be one of the top brand strategy agencies in Pune. To this end, we follow a practice of co-creating brands with its customers. This involves testing a hypothesis with customer groups and arriving at an ‘Obvious Emotional Truth' the brand must pursue to own. Understanding customer feedback, the emotional connect of customers with a brand; and then defining the exact business a brand is in follows – for example: Canon is in the business of ‘creating and capturing memories'; not simply manufacturing photography equipment.
A key differentiator of Seagull as a brand strategy and design agency is our obsession with a central branding idea. A ‘Branding Idea' works as the brand's creative compass for all future communication and customer-connect endeavours. We call these stages as the Brand Challenge and Brand Wings stages of our proprietary ‘Wings for Profit' process framework. Your idea's branding must connect with your customers on a personal level. It takes thought, research, analysis, and investigation to answer a few critical questions every brand must answer before you build your brand.
After the Brand Challenge and Brand Wings, we define the 6P's of the business – Product Policy, Pricing Policy, Placement Policy, Purchase Experience, Packaging Policy, and Promotion Policy. It is a ‘go-to-market' blueprint of your business' pilot flight into the market. We call this stage as the Brand Flight Map of Seagull Advertising's ‘Wings for Profit' process framework.
