Building Purpose-Driven Brands: The Story of Cradle of Life & Sharad Gadsingh

Brand-building isn’t just about selling a product.
It’s about structuring a vision, creating belief, and launching a movement.

Sometimes, that movement starts with a founder so deeply committed to their idea that the brand becomes an extension of their identity.

One such founder is Sharad Gadsingh—the visionary behind Cradle of Life (COL), an active retirement community in Talegaon that’s reshaping how India thinks about senior living.

Rethinking Retirement in India

For decades, retirement homes in India have carried a stigma—seen as places of necessity rather than choice. But Sharad saw a different future.

He envisioned a community where people don’t retire from life but step into a phase filled with freedom, connection, and purpose.

His journey has involved years of thoughtful planning—understanding the aspirations of active retirees, and crafting an offering that goes far beyond real estate.

Today, the Cradle of Life pilot project in Talegaon is steadily gaining momentum—in both customer interest and construction progress.

A New Way to Retire: More Than Just a Home

COL is not just a residential project. It’s a lifestyle ecosystem designed to serve retirees physically, emotionally, and socially.

• Homes for Every Stage of Retirement – Studio to 2 BHK units priced ₹44–66 lakh, offering a blend of practicality and comfort.
• 30+ Wellness & Recreation Activities – Yoga, music, gardening, fitness, clubs, workshops—keeping residents active and engaged.
• Total Serviced Living – With housekeeping, maintenance, and cafeteria services fully managed, life becomes worry-free.
• Integrated Healthcare Support – In collaboration with BridgeHealth, preventive and curative care is always available.
• Rental Income Opportunity – Until move-in, the unit can earn income through COL’s managed rental system.

Being a new concept, COL is currently priced lower than its future value—offering a true first-mover advantage.

Who is Investing in the Cradle of Life?

Cradle of Life is attracting a diverse, thoughtful audience—each drawn to its purpose-driven approach:

• Retired professionals seeking vibrant, meaningful lifestyles.
• Planners in their 40s and 50s preparing early for peaceful retirement.
• NRIs looking for a secure, socially engaging investment in India.
• Children gifting homes to aging parents—for safety, community, and dignity.

Sharad’s vision is no longer just an idea. It’s becoming a movement toward redefining aging in India.

Seagull: Building Brands That Matter

At Seagull, we are proud to collaborate with founders like Sharad Gadsingh—people who aren’t just launching businesses, but initiating social change.

Branding Cradle of Life has been deeply rewarding. It’s not just another real estate project—it’s a reimagination of aging, dignity, and community.

Great brands are built when clarity meets conviction. And it’s founders like Sharad who challenge outdated beliefs, who help us bring meaningful brands to life.

To All Purpose-led Founders Reading This…

We leave you with a few questions:

• What is your brand’s deeper purpose?
• Is your business just a service—or a story that resonates?
• Are you building something people will believe in—not just buy?

If not yet, now might be the time to shape your idea into something larger than business.

Let’s build brands that last—and matter.