P. N. Gadgil Jewellers TVC starring Madhuri Dixit
To showcase P. N. Gadgil Jewellers’ new festive collection and unveil the brand’s ambassador.
Idea: Leveraging the new brand ambassador to showcase the new jewellery.
P. N. Gadgil Jewellers and its new ambassador, Madhuri Dixit-Nene have much in common. Madhuri’s Maharashtrian origin makes her the perfect brand ambassador. Not only that, but her eternal grace and elegance complements the jewellery well. Madhuri stands for culture, beauty and tradition which is P. N. Gadgil Jewellers’ promise too.
Brand Flight Map:
Digital Promotion of the TVC
P. N. Gadgil Jeweller’s new ambassador was received warmly by the people. The TVC got 11,359 views on You Tube while Facebook saw new connections building up overnight. Our Twitter saw remarkable engagement and the number of followers doubled. P. N. Gadgil Jewellers also entered new cities during this time and it helped tremendously to build brand awareness. The number of footfalls during the festive season shot up considerably in regular stores as well.