Work - Amanora - Branding
Brand Challenge: Stagnant Inventory
Solution Provided: STRAP + W4P
Result: Online Sales - 3000 Prospects

AMANORA FUTURE TOWERS

Future Towers 'Dutch Design Weekend' - The big idea was to announce the completion of Amanora’s architectural marvel – Future Towers designed to perfection by Dutch designer Jacob van Rijs, MVRDV- Holland. (His first project in India)

Objective:

To establish Amanora Future Towers as India's first ever vertical city with an iconic design philosophy.

BIG IDEA:

Future Towers 'Dutch Design Weekend' The communication was treated like an invitation from MVRDV's Principal Architect Mr. Jacob Van Rijs where he invited people to experience Dutch design. People who booked homes during this weekend were further invited to visit Rotterdam, MVRDV's headquarters in Holland, and take a guided tour of their other projects there. All expenses paid.

THE MEDIUMS:

Print, Outdoor, AV, Site branding, Social and Radio.

Results:

Hundreds of walk-ins and over 75 sales, each apartment's average price being Rs.70 lacs.

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