Seagull Advertising's research based process to get new and existing brand get competitive edge in tough times.

It is designed for marketers who have a finished product or service that is waiting to be launched with the objective of placing it in the consumer’s mind in an advantageous position vis-à-vis the competition.

Based on time tested principles adopted by top advertising agencies of the world, Seagull’s Wings process involves a scientific and systematic understanding of key components in the marketing mix. Understanding the marketer’s products, understanding the consumer, understanding competition and understanding markets; all of which lead to a blueprint consisting of a detailed year long plan for the brand.

Wings is divided into five main stages at the end of which, products and services can begin the challenging task of winning not just share of mind but share of heart.

Getting the Brand Pulse
Knowing the company/ product, the consumer, and the market/ competition

Defining Consumer Connect
SWOT v/s competition and define the opportunities for your brand

Taxiing for ‘Take Off ’
Developing the brand plan, marketing plan and creative plan and roll out schedule for take off

Brand Take Off
Actual roll-out in the market

Brand Monitoring
Measuring success of marketing plan, brand health and aligning it with the brand vision