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W4P gets Case Studies
     
Vivoteq
Vivoteq is a Swiss-based Company that manufactures a solution, which totally (up to 100%) kills viruses, bacteria, fungi and all other microorganisms. Seagull used its very own, internally-devised Wings for Profit (W4P) process to construct the brand’s architecture and ascertain how best to position it within the existing market available to it. This process included interviewing numerous consumers from the target group and prosumers (professional influencers), and organising focus group discussions (FGDs) before devising the precise communication strategy for all future collaterals.
     
     

Packaged Tender coconut water
Once again, Seagull tapped into its tried and tested Wings for Profit (W4P) process and engaged key representatives of the Company in a workshop in which specially-organised focus group discussions (FGDs) were conducted in a controlled environment and the acquired data analysed scientifically to arrive at concrete conclusions that would go a long way in ultimately constructing the brand’s architecture and devising communication strategy for its collaterals.

 
 
 
 
     
     
     
     
Digital Academy
Digital Academy is India’s first film school to offer courses in all aspects of film making, including animation.
The spacious, 40,000-plus-sq. ft. campus has every facility that a student would need to hone his film-making skills—from chroma shooting floors, SFX and Animation to non-linear editing suites and sound recording studios. It also has an in-house studio that always has live shoots happening. Digital Academy, in collaboration with Mumbai University, offers a full-time postgraduate course in film making at the University’s Garware Institute of Career Education & Development at Kalina, Santacruz. To provide placement support and industry internships for graduating students, Digital Academy has tied up with the Association of Motion Pictures & TV Programme Producers (AMPTTP), the premier industry organisation, which boasts of some of the biggest Bollywood names as its members. Again, Seagull approached this account just like it had approached the other two accounts. Our very own W4P format was used to similar effect.
     
 
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