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Ideas That Soar
Highlighted here are numerous solutions provided by Seagull to make brands attractive to customers. The solutions involved in-depth understanding of consumer mindsets and arriving at powerful ideas to connect to customers.
 
Esta Feliz
Spiderman at Amanora
God's Water
Fun Kangans
Queen of Brides
Bryan Adams Concert
Akshardaan
Safetec
Vivoteq
Invest in the West
 

Akshardaan

NobleExchange is a company that makes products such as notebooks, stationery paper, diaries etc by recycling waste paper. Seagull recommended an initiative branded as Akshardaan. Under this initiative the company would collect donations of waste paper ‘raddi’, from organizations, recycle it into notebooks and donate a proportionate number of notebooks to underprivileged students. This would create a ‘responsible citizen’ image for the company and easier acceptance for its products.

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