Seagull Advertising and its clients LEARN a new lesson

The business world is nothing short of a roller coaster ride today, but what really helps one stay grounded is getting right the consumer connect, while achieving brand objectives and maintaining profitability. LEARN, the 2-day workshop organized by Seagull for its clients and its entire team at Hotel Sayaji, Pune, was based on this very objective.


Workshop leader Sumit Roy asking participants the 4 key questions

LEARN was based on the self- financing principle, which actually helps brands self fund their promotions. ‘Does it make good business sense to spend money when one can earn money while promoting one’s brand?’ This is the basis of ‘Self-Financing Promotions’, that turns conventional wisdom on its head and shows how you can make money while attracting target consumers to your brand. A revolutionary yet simple principle, self financing has successfully helped many a renowned brand self fund its promotions like BBC World, Castrol, Citibank, Coca-Cola, HLL, Intel, Ion Exchange, JWT, Kellogg’s, Marico, McKinsey & Co., Microsoft, MTV, Pfizer, to name a few.


Sumit Roy explains how things work with self financing.

Seagull Advertising, a firm believer in the principle of ‘Communication for results’ led the way for a paradigm shift in the advertising and promotion realm. Seagullites alongwith their clients worked on a financially viable, feasible and doable promotion plan for their brands, which would be self-funded; in other words, promotion spends would not be spends anymore but would be ‘earnings’.


Sameer Desai, Director Seagull Advertising and team work out the bottomline

The workshop was led by renowned self financing expert and co-founder of Univbrands, Mr. Sumit Roy who has coached leading brands in the world earn money on promotions.


Coming up with ideas that will earn instant money for brands

What is your SMART objective, what is the universal truth, what are you really selling, what is your brand emotionale? What is the word of mouthable idea that will take your brand forward? These were some of the key questions participants learnt to answer. They learnt that a candle maker in the business of selling candles actually was in the business of selling romance. They learnt ‘How to discover up to 40 sources of revenue for their brand’, ‘The brandpreneurship model’ and ‘Riding the brand motorbike without falling off’.


Sameer Desai on the merits of ‘Learning’ the new language – self financing

“Results are the only way to measure a brand’s growth. With LEARN begins a new chapter in our journey to deliver results on our brands”, concluded Sameer Desai, Director, Seagull Advertising.


Team Seagull and its clients usher in a new era of business