Creative Strategy and Execution

Puneet Bhatnagar, Creative Consultant: Puneet, Seagull’s communication and creative consultant is also a certified NLP trainer, certified by NFNLP, FLORIDA, USA. He has over 15 years of experience in the communication and media field and international awards like PROMAX to his credit. Behind him are many famous campaigns like the Tata Salt ‘maine desh ka namak khaya hai’ campaign, KBC's ‘nau baj gaye kya?’ campaign and the NOKIA har jeb me rang campaign. Puneet brings to Seagull a new dimension in creativity.

Freddie Alexander, National Creative Director (Copy): Freddie walked into advertising in 1989 and has since worked with well-known agencies such as Pratibha Advertising (now Quadrant Communications) and TBWA Anthem. Across the 20 years in this realm, Freddie has worked on well known campaigns. He plays an active part in the brand building process at Seagull, inspiring his team to excel in each job. He is a Diploma Holder in Industrial Maintenance with a balanced mix of right and left brain that is just right for advertising.
Brands worked on: Bajaj Auto, Kirloskar Group, Thermax India, Gemini Cooking Oil, Videocon, Kenstar Appliances, Hallmark Greetings, Birla AT&T, Birla Cement, Holiday Inn, Hotel Taj Blue Diamond, Black and Decker Hand Tools, Finolex Cables, Kalyani Brakes.

Shrikant Lele, National Creative Director (Art): Shrikant Lele, Seagull’s creative mastermind, has a mind that can be best described as a canvass without borders. He brings to the table a solid 20 years of experience in advertising. His earlier assignment at Saatchi & Saatchi, Bangalore won him many accolades and awards. What finds pride of place is the anti-smoking poster for Tata Tea which is a part of the book - Best of public service work done in 25 years around the world by Saatchi & Saatchi.
Brands worked on: Tata Tea, BPL Washing Machines and Refrigerators, Caterpillar, Visa Credit Card and Scullers.

Sanju Ayyar, Creative Director (Copy): An MBA by qualification, Sanju believes that simple ideas based on sharp insights can give brands an unfair advantage in an otherwise competitive market. In his 9-year advertising journey, Sanju has worked with agencies like Market Missionaries and Quadrant Communications. His shortest stint was at Percept, where he worked for just one day. His other ambitions include scripting and directing a Hindi feature film and running a shack in Goa post-retirement. His non-advertising passions are cooking, sporadic reading and traveling.
Brands worked on: Bajaj Auto, Bharat Forge, Sanjeevani Remedies, Nihilent Technologies, Kinetic, Kirloskar, Praj Industries, Kenstar, Kelvinator, Gemini Oil, Warana, Rohan Builders and World Aids Campaign among others.