As the swine flu virus began to spread its tentacles wreaking havoc on India's teeming millions, Greenlime decided to step in by spreading awareness about hygiene and controlling the spread of the virus. Seagull Advertising partnered with Greenlime in this objective.
In August 2009, Greenlime launched a special swine flu pack of hand tissues and a hand sanitizer, alongwith awareness campaigns by Seagull on how to maintain hygiene that detailed a process of how one could prevent the virus from spreading through contact.
A number of activities were initiated through NIE (Newspaper In Education), with seminars conducted in hospitals like KEM, schools and colleges. Posters were distributed to the FICCI, CII, schools, institutions, hospitals and even households. It didn't take long for Greenlime packs to go flying off medical store shelves. Hygiene is finally being taken seriously in the country.
Seagull Advertising recently added
a new client to its portfolio, Sumer Builders, a renowned real estate name from Mumbai. Established in 1965, the Sumer Group is one of the leading property developers in Mumbai offering a wide range of products in the residential, commercial and industrial segments. It has successfully developed 4 million square feet of land with another 10 million under construction.
The group has now forayed into Indore, with its new residential project coming up in Old Indore.
A premium offering, this project is targeted at the upper-middle class communities. Research findings show that the target audience staying in Old Indore, aspires modernity in its homes, yet wants to retain old values. Seagull Advertising has developed communication based on this key insight and has named the project Saffron Gardens. Saffron Gardens will be the first project there with a 2.5 lakh sq. ft. podium on which will sit pretty a garden of one lakh square feet.
