2 for 22. Mont Vert Seville Phase II hits the headlines.
The aggressively priced second phase of Mont Vert's successful real estate project, Seville, in Pune's fast growing Wakad region, hit the front page with its unbelievable offer of a 2 BHK apartment for Rs.22 lac onwards. The home comes with a 25-year free membership of Club 29, a full service club in the precincts of Mont Vert Seville, along with a special offer of a 40” LCD for the first 50 bookings.
Seagull initiated a two-pronged strategy: a big bang in the press and a focused activity with existing Mont Vertians, who would get a laptop, if someone they recommended booked at Mont Vert Seville. Out of the 200 flats on offer, 40 flats were sold in three days after the launch; out of which 40% were through Mont Vertians. Last heard of, these tempting homes were going fast, but it will be some time before we can post the latest figures here.
Amanora Park Town, one of Seagull Advertising's prestigious clients, launched Trendy Homes on the 23rd of May'09. Trendy Homes was a novel concept that met all the current needs of the consumer in full. The economic slowdown had increased the demand for affordable and compact homes. Amanora offered just that with its Trendy Homes, but without compromising on the Amanora way of living.
Amanora launched trendy homes as
2 BHKs at Rs. 30 lac, all inclusive. They sold like hot cakes
with bookings in the first and second week touching 40 and
154 bookings respectively. Today, out of the 320 homes on offer, Amanora has sold 252! Seagull Advertising has succeeded in helping Amanora achieve its SMART objective with the right strategy and communication at the right time.
