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Dare the Devil!
Dare the Devil (read slowdown) with creative ideas', was the main message of this interactive workshop that was attended by 40 people from the top echelons of a diverse set of industries like healthcare, FMCG, media, advertising, hospitality, financial services among others. The workshop that was held at The Residency Club, Pune, was steered by the Workshop Leader, Mr. Puneet Bhatnagar, NLP Trainer, Business Modeler and Creative Consultant to Seagull.
The workshop used a five point formula to enable participants to come up with the most amazing ideas for their own products and services, which most confessed, they would have never thought of. The first in a series of other learning workshops from Seagull Advertising, 'Dare the Devil' went down very well with the participants.
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 The workshop was worth spending a day, that too a working one. I appreciate you took the lead
of value addition through knowledge workshop and raising the bar. Great work by your team!  |
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Seagull Advertising and its clients LEARN
a new lesson.
The business world is nothing short of a roller coaster ride today, but what really helps one stay grounded is getting right the consumer connect, while achieving brand objectives and maintaining profitability. LEARN, the 2-day workshop organized by Seagull for its clients and its entire team at Hotel Sayaji, Pune, was based on this very objective.
LEARN was based on the self- financing principle, which actually helps brands self fund their promotions. It showed how one could make money while attracting target consumers to one’s brand. Seagull Advertising, a firm believer in 'Communication for results', worked with its clients on a financially viable, feasible and doable promotion plan for their brands, which would be self-funded and which would deliver much- needed results.
Because relationships matter.
Seagull Advertising conducted a workshop on Relationship Marketing based on its new planning tool 'Wings for Profit' at the Deccan Rendezvous, Pune. Day one of the workshop was reserved for the company's own people and the following day, that is the 21st of September 2009, exclusively for one of its retail clients.
The workshop introduced the client to one of the most workable forms of marketing –relationship marketing, for four of its brands. It got the participants back to the basics of making a customer a friend and a champion of their brand. It introduced them to certain sure fire ways of making customer relationships work like – 'How to think of your customers as your biggest asset', 'How to decide how much to spend to have a "lifetime customer", 'How to attract prospects', 'How to make the prospect a friend and the friend a customer', 'How to make the customer a champion of the brand' and more on these lines. Together with the client team, 40 people participated in the workshop and went back armed with a lot of arsenal for the battle that lay ahead.
A blue 'n' black cocktail evening.
The evening of 21st September saw more of the business world's movers and shakers gather for a cocktail and dinner interaction at the Hotel Deccan Rendezvous on Seagull Wings for Profit that promised the businessman / woman what he desired most: a healthy bottom-line. Seagullites had come in the Wings for Profit dress code of aquamarine blue and black.
The décor complete with aquamarine satin bows for the chairs, and orchids in the same hues sitting pretty on tables were a sight to behold. Even the spread was designed in true blue Wings for Profit style, with the chef rustling up exotic fare like 'A toast to your success', 'The best way to kickstart W4P', 'For the Nawabs of Business', 'Reason to say cheese', to name just a few. Little wonder then that the invitees downed the entire Wings for Profit offering with gusto and promised they would come back for more. |
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The good, bad and the ugly.
Ad Review with Freddie Alexander, NCD. |
Discussing the good, the bad and the ugly ads on the scene is a tradition Seagullites love and follow religiously every month in the Ad Review with Freddie Alexander, National Creative Director, Seagull Advertising. The team puts together case studies and the latest ads across media up for a critical appraisal.
This quarter, Seagull Advertising talked about the new launches of Saint Juice, Aircel and Maruti Ritz. Innovative media and ads in categories like real estate and retail were reviewed. While Zoo Zoo won most of the bouquets, the brickbats too flew in big and thick. But the one thing that outlasted everything was the manner in which the creative juices started flowing in full force.
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