Seagull Advertising and Branding Services

July - Sept`09

Seagull Advertising introduces Wings for Profit.
A unique tool that delivers much needed business results.

Most people think of marketing communications as a cost. Wings for Profit is Seagull Advertising's unique brand planning tool that turns marketing communication into a source of profit, while delivering much needed business results. Wings for Profit is a process that is designed to deliver results in a stipulated time frame and within
pre-set objectives.

How does Wings for Profit work?
Wings for Profit is a very doable, simple process. To be result oriented, one needs to set a SMART objective, an objective that the client and Seagull Advertising can target to achieve. This objective has to however be Specific, quantifiable, Measurable, Achievable, Reviewable and Timebound. In short, SMART. After this, the Wings-for-Profit model sets into action.

Sumit Roy: Co-creator of 'Wings for Profit'
Seagull's 'Wings for Profit' is a tool co-created by Sumit Roy, Founder of Univbrands, a learn-by-earning university and India's leading brand building coach.

How to make 'Wings for Profit' work for you
Given the current economic scenario, who wouldn't want a process that ensures results? Suddenly, profits seem possible, doable and fairly simple. This process will introduce new thinking approaches for businessmen and senior managers and open up windows of opportunities for result seeking professionals.
If you are interested in knowing exactly how you can make this model work for your brand, we can come and make a presentation to you and your team. Most people however, prefer to have an exclusive workshop for their brands.


	It's good to see how wholeheartedly SEAD (Seagull Advertising) has taken to “accountable advertising". While other agencies in India are still fighting shy of the concept ... just too used to earning a commission from mass media, rather than being result oriented ... here's an agency that is as advanced in their thinking as the brand relationship consultancies in the west. More power to their wings.

Sumit Roy: Co-creator of ‘Wings for Profit’

Director's Word

Sameer Desai - MD,
Seagull Advertising

Dear Friends,
I have some good news to share with you – Seagull Advertising’s launch of its radical Wings for Profit model that delivers much needed business results. The last quarter was eventful, with the swine flu creating panic all across. Businesses took a substantial hit. For us at Seagull, it was a mixed bag; the good part being Greenlime, our client brand picking up speed. Greenlime,
a hygiene solutions brand fought
the battle against swine flu, with Seagull delivering successful campaigns. Seminars, hard hitting press ads and the launch of a special swine flu prevention pack saw Greenlime reach higher awareness levels. The best part is that hygiene in this country will now be taken seriously.

As the world starts preparing to come out of the recession, we at Seagull have a plan charted out that will give impetus to brand growth. With continuous training and people development, I am confident; it won’t be long before we have achieved objectives for our clients as well as for us.

Regards,
Sameer Desai