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God’s Water
 
Ideas That Soar
Highlighted here are numerous solutions provided by Seagull to make brands attractive to customers. The solutions involved in-depth understanding of consumer mindsets and arriving at powerful ideas to connect to customers.
 
Esta Feliz
Spiderman at Amanora
God's Water
Fun Kangans
Queen of Brides
Bryan Adams Concert
Akshardaan
Safetec
Vivoteq
Invest in the West
 

God’s Water

Seagull’s task was to create a brand strategy for marketing God’s Water packaged tender coconut water in India. The strategy was based on the insight that people believe that staying healthy enables them to lead an active life. Seagull recommended that the earlier intended brand name - Tenderlaa , be replaced with a new brand name: God’s Water. Seagull recommended that the coconut water should be extracted and bottled in its natural state. No additives, no preservatives or flavoring should be added.
A glass bottle was designed to reinforce the ‘natural’ aspect of the product.

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