| God’s Water
Seagull’s task was to create a brand strategy for marketing God’s Water packaged tender coconut water in India. The strategy was based on the insight that people believe that staying healthy enables them to lead an active life. Seagull recommended that the earlier intended brand name - Tenderlaa , be replaced with a new brand name: God’s Water. Seagull recommended that the coconut water should be extracted and bottled in its natural state. No additives, no preservatives or flavoring should be added.
A glass bottle was designed to reinforce the ‘natural’ aspect of the product.
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