Seagull Advertising and Branding Services

Highlighted here are numerous solutions provided by Seagull to make brands attractive to customers. The solutions involved in-depth understanding of consumer mindsets and arriving at powerful ideas to connect to customers.

• Esta Feliz

• Spiderman at Amanora

• God's Water

• Fun Kangans

• Queen of Brides

• Bryan Adams Concert

Esta Feliz

The key insight was that people’s moods perk up when they think of Goa. Seagull suggested that the brand should be named ‘Esta Feliz’ meaning ‘happy’ in Portuguese. Our recommendations also included that besides the food range, Esta Feliz should have a chain of exclusive outlets selling beach gear and other products that make one happy. A ‘happiness hamper’ with Goan goodies, and a ‘happiness factory tour’ were more ideas to ensure that Esta Feliz would be synonymous with the ‘Joy of Goa’.

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