Seagull’s ‘Dare the Devil’ workshop. It really works!

That was the reaction of the majority of the 40-odd participants present for the Seagull workshop on ‘creativity in business’. The workshop held on 11th June 2009 at The Residency Club, Pune lent a fresh approach to day-to-day business issues that seem to haunt the industry, more so in today’s tough times.

Experience speaks
The workshop that had people from the top echelons of a diverse set if industries like healthcare, FMCG, media, advertising, hospitality, financial services among others, was flagged off by Sameer Desai, Director Seagull Advertising. After a brief introduction of participants, Sameer handed over the stage to the Workshop Leader, Puneet Bhatnagar, NLP Trainer, Business Modeler and Creative Consultant to Seagull.

A hundred ideas. Facilitated by the Seagull Kreative Keeda™
The ‘creativity in business’ boot camp was a clear case of how even simple brainstorming sessions, the right atmosphere (physical, mental and intellectual) and a little positive thinking can give solutions to seemingly gargantuan business problems. Bacchon jaisa socho, man ki vaastu, 100 Ideas, and the SCAMPER solutions model were among the tools and techniques Puneet spoke about, in the workshop. With his five-point formula, the participants came up with the most amazing ideas for their own products and services, which most confessed, they would have never thought of, or thought possible. Almost everyone it seemed was bitten by the creative bug, the Seagull Kreative Keeda™


Vinita Dang, Strategy Consultant, Seagull inaugurates Keeda Bytes, the Seagull newsletter.

The launch of Seagull’s first newsletter ‘Keeda Bytes’
The post-lunch session saw the unveiling of yet another milestone from the Seagull Camp - Its first newsletter, Keeda Bytes. The honours were done by Seagull’s Strategic Consultant, Vinita Dang. The newsletter was well received by the audience.

What next?
The first-of-its-kind and the first in a series of other workshops from Seagull Advertising, ‘Dare the Devil’ went down very well with the participants. Many expressed a desire to be part of the next workshop in the Seagull Knowledge Workshop Series.