Mont Vert Resort Homes. Guts that broke the mould.

When Mont Vert came to Seagull to reenergize the brand, Seagull recommended a comprehensive competitive analysis to arrive at an unoccupied 'space' for the brand. Seagull identified the platform of 'leisure homes' and tested it with consumer panels. A key finding stated that a home should feel like a resort or a vacation destination. Thus was born the gutsy stand of "Resort Apartments".

360 degree solution
Seagull went to work alongwith the architects, the builder and the landscape consultants to extend the 'resort apartment' theme to the actual product: the building complex. Each of the Mont Vert apartment complexes would look like a resort complete with sprawling water bodies, water curtains, greenery, palms and date trees and even huge French windows in each apartment. The property names too were drawn from various French Riviera resorts- Mont Vert Tropez, Mont Vert Biarritz, and the like. Pop legend Remo Fernandez, who personified the 'resort apartment lifestyle', was engaged as brand ambassador.

The result: On the launch day of the first of the three Mont Vert properties, Mont Vert Tropez booked 70 resort apartments; a sale of 20% homes on day one.

Phase II of the campaign
The concept of resort homes was further extended by incorporating classic resort features across properties like an infinity pool at Mont Vert Tropéz and an artistic stained glass feature at Mont Vert Biarritz. Popular leading model Mugdha Godse was roped in for added effect in Phase II of the campaign. The campaign went a long way in establishing Mont Vert as a leading and innovative developer.