Seagull organised a Spring Festival at Amanora in February 2010 to usher in the beautiful season on the banks of a lake inside Amanora. The festival, as part of the festivities, brought to the table international cuisine from six countries, well-known wines and beers from around the world and live music.
The objective behind holding the Spring Festival was to invite people to witness firsthand the kind of top-notch lifestyle that Amanora offers to its residents. The aim was to highlight the various international facilities and amenities that residents at Amanora can avail of in Pune itself.
To create a buzz around the event, advertisements were given in all major newspapers, personalized text messages were sent, e-mailers were sent across and invitations were forwarded using social media networking sites like LinkedIn.
The Spring Festival was the first of its kind to be held in India, thus underlining once again, Seagull’s commitment to come up with clutter-breaking, effective and profitable advertising strategies for its clients.
